The Twin Falls County Fair entered its fifth day with organizers reporting robust attendance across the expo, midway rides, and food vendor areas. As reported by kmvt.com, the event is building momentum toward a busy Labor Day weekend.
Fair Manager Jerry Christopherson noted that the rodeo arena reached capacity the previous evening, signaling strong local interest in the traditional livestock competitions. “The fair’s been great,” Christopherson said. “I mean, there’s been tons of people here. We sold out last night in our rodeo.”
Beyond the agricultural exhibits and thrill rides, the fair remains a hub for long-standing family businesses that have become fixtures of Magic Valley culture. Pop’s Cooler, a food stand operated by Leanne Montgomery, is celebrating its 53rd year at the event. The business traces its roots to 1973, when Montgomery’s parents, Lee and Barbara Bartlett, began selling cotton candy and snow cones.
Montgomery helped run the stand as a child and now oversees operations with assistance from relatives who travel from out of state, including Arizona and Utah. The family tradition continues to draw crowds, particularly for their signature monkey bread topped with sticky caramel sauce and optional walnuts.
Christopherson emphasized that the combination of food, family gatherings, and familiar faces is what drives repeat attendance and strengthens community bonds in Twin Falls County. With two major attractions still on the schedule—the fat stock sale and a monster truck show—organizers expect crowds to remain high through the holiday weekend.
Event schedules for Labor Day are available on the fair’s official website. The fair serves as one of the region’s largest annual gatherings, drawing visitors from across southwestern Idaho and supporting local vendors and exhibitors.