Twin Falls residents continued rallying around the families of the three victims killed in the In-N-Out Burger shooting this week, with local business Magic Valley Mobile SWAG hosting a fundraiser Tuesday that directed every dollar of proceeds to those left behind.
The event offered customers two custom apparel designs — “Idaho Shoots Back” and “Twin Falls Strong” — with shirts priced at $25 and crew necks and hoodies at $40. Stickers were also available for a donation. Jordan Salinas provided permission to use the “Idaho Shoots Back” design for the event.
Grease Monkey hosted the fundraiser at its location and went a step further by matching all apparel sale proceeds, effectively doubling the impact of every purchase. The fundraiser carried a target goal of more than $6,000 in total donations to be distributed among the three victims’ families.
Community Response “Through the Roof”
Jenna Hunter, speaking at the fundraiser, made clear the mission behind the effort. “100% of the proceeds today will be donated to the three victims that lost their lives at the In-N-Out shooting,” she said. Hunter noted that turnout far exceeded expectations from the start of the day, telling KIVI-TV, “The amount of support we’re already receiving this morning is through the roof.”
Customers were able to have items custom-printed on-site, giving the event a personal, community-driven feel. Attendees came from across the Magic Valley, including Hagerman resident Bod Edwards and Twin Falls resident Tina Huber, reflecting how broadly the tragedy has resonated beyond city limits.
The Twin Falls community has organized multiple fundraisers and vigils in the weeks since the shooting, and organizers say additional events are planned in the coming weeks to continue building financial support for the affected families.
A Community Pulling Together
The outpouring of support is consistent with how Twin Falls residents have responded to the tragedy since it occurred. U.S. Senator Jim Risch has also weighed in on the shooting, addressing it during a visit to the Boise Fire Center alongside discussions of wildfires and foreign policy — a sign of how far the ripple effects have reached.
Local businesses like Grease Monkey stepping up to match donations illustrates the depth of civic investment in helping the victims’ families navigate an unimaginable loss. The willingness of Twin Falls-area commerce and residents alike to open their wallets reflects a community refusing to let the families of the fallen face their hardship alone.
For a region built on agriculture, tight-knit neighborhoods, and a strong sense of mutual responsibility, the organized response to the In-N-Out shooting has become a defining moment of community character. Organizers encouraged anyone who missed Tuesday’s event to watch for additional fundraising opportunities being planned across the Magic Valley in the weeks ahead.
What Comes Next
Magic Valley Mobile SWAG and community partners have signaled that Tuesday’s fundraiser was not a one-time effort. Additional fundraising events are being organized across the Twin Falls area, and residents looking to contribute are encouraged to follow local announcements for upcoming opportunities. Grease Monkey’s matching commitment helped push the Tuesday effort toward its $6,000-plus goal, and organizers hope continued momentum will provide meaningful financial relief to each of the three families dealing with the aftermath of the shooting. Twin Falls County News will continue following fundraising efforts and community developments related to the In-N-Out shooting as they unfold.